Job Opportunities

Developing overall company marketing and communication strategies and go-to-market plans, implementing marketing campaigns, managing collateral geared towards new business acquisition, client retention, and organic growth of company revenues.

Key Tasks

  • Responsible for defining the strategic marketing and communications plan for the Company.
  • Responsible for coordination and implementation of new and existing product branding, pricing, promotion, distribution, and launches while working in collaboration with the digital sales team.
  • Enhancing Minet brand visibility.
  • Oversee media relations, digital marketing, planning and execution of corporate events to include corporate social investment.
  • Manage monthly budgets while hitting pre-determined targets in return on investment, and micro-conversion optimization.
  • Work closely with other divisions to develop and manage the production of marketing campaigns and effective clients’ communication tools.
  • Establish and maintain appropriate systems for preparing market intelligence statistics to facilitate development of strategies to give Minet a competitive edge.
  • Ensure timeliness of work processing, including report writing, client surveys and department budget preparation.
  • Take the lead in crisis communications, planning and management.
  • Handle communication with various stakeholder.
  • Provide in-depth market, industry, and competitive analysis to guide decision making and product positioning.
  • Provide direction on leveraging research insights to develop customer value propositions and thought leadership positions, integrating them into brand and marketing plans.

Job Specification

Qualifications and Work Experience

  • A Bachelor’s Degree in Marketing, Communications, or related field.
  • A Master’s Degree will be an added advantage.
  • Accreditation from relevant professional associations will be an added advantage.
  • Minimum of 7 years hands on experience gained in insurance and/or financial services marketing environments with at least 3 years at supervisory management level.

Job Competencies

  • Strategic acumen & authentic leadership.
  • Exceptional written and oral communication skills.
  • Teamwork – Exceptional ability to build morale and group commitments to goals and objectives.
  • Innovation & Creativity – Generates suggestions for improving work and demonstrate commercial astute.
  • Exhibits sound and accurate judgment.
  • Confident, Self-motivated, enthusiastic, and self-aware.
  • Ability to adapt to suit changing business environments.
  • Strong sense of Marketing analytics and how to derive actionable insights.
  • Strong Presentation and Communication skills.
  • Competency with MS Office applications.

Method of Application

Interested candidates who meet the above qualifications to send their applications to recruitmentkenya@minet.co.ke

 

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