Job Opportunities

Reports to: Deputy CEO

Department: Business

Location: Head Office, Nairobi

Job purpose

The role is responsible for formulating and driving execution of strategic agenda for Retail and Commercial Banking Products aimed at maximizing growth, market share & profitability. The product portfolios encompass all SME products, Personal Unsecured Facilities, Credit Cards, Personal Secured Facilities (Mortgages & Facilities against Collateral), Minor Accounts, Deposits & Employee Banking.

Key Responsibilities

Strategy

  • Develop and execute segment-led product management & portfolio optimization strategies in Retail and Commercial Banking Products to achieve the goal of maximizing Product Contribution.
  • Build and oversee business development and engagement model with external business partners critical to strengthening product offering value proposition and revenue growth of product portfolio.
  • Manage & optimize portfolio risks in conjunction with the business teams and Risk department.
  • Manage and maintain the development of strong and differentiated product propositions for Retail and Commercial Facilities and Deposit propositions for both SME and Personal Banking segments
  • Manage development of suitable customer value propositions to ensure sustained competitive advantage on a continuous basis for SME, Individual mass market, emerging affluent and affluent customers
  • Derive insights to competitor strategies and take proactive steps to protect the Bank’s market share
  • Ensure the implementation of appropriate systems and operational procedures to support sales, track MIS and profitability
  • Launch and Manage new and innovative products
  • Through regular trainings, align the frontline teams to focus on selling the right products and CVPs to clients
  • Manage the Retail, SME and Commercial Portfolio to achieve the NII and NFI budgets
  • Manage the Credit card product proposition including revenue ownership for interchange.
  • Selectively broaden product offerings to maximize “Share of Wallet” for Retail and Commercial customers
  • Manage the development and implementation of strategies to cover Customer & Segments, Channels, and Processes.
  • Drive the system towards service quality standards in an efficient operation where risks are well controlled (through product process re-engineering)
  • Plan and implement long and short-term direct and indirect promotions and account management strategies to perform different types of sales programs/campaigns to achieve the annual targets of specific products and segments
  • Champion the evaluation and maintenance of credit approval criteria so as to maximize customer enrolment, properly balanced against credit risks and NPLs
  • Manage, motivate and train Officers/ manage your team by providing on job training, setting guidelines and standard, career planning and counseling
  • Formulate and implement Business and Marketing Strategies in line with overall Retail and Commercial Banking Business Goals.
  • Drive the product alignment activity for the Products in line with the overall plan. Innovate and develop new offerings on need basis
  • Conduct competitor analysis to ensure profitability of Retail and Commercial business is optimized
  • Ensure effective Internal Control systems are in place and related procedures and techniques are developed and implemented so as to minimize credit and other operational losses.
  • Develop service delivery agreements and ensure compliance to set TAT for different products and processes for Retail and Commercial banking

Job Accountabilities

  • Financial Key Performance Indicators(KPIs)- Revenue and Profit, Balance Sheet growth, Margin & Pricing
  • Maximize business performance and achieve “Best in Class” profitability by product line
  • Segment-Led Bundled Offer Value Proposition (CVP) tailored for all segments
  • E2E Process, Turnaround Time & Quality Architecture & Standards
  • Product/Proposition Campaigns/Rewards and Marketing Program Management (In Liaison with Marketing Department)
  • 3rd Party Vendor/Alliances Management/Partnerships
  • Enhancing, maximizing and developing Retail and Commercial Banking’s profitability and optimizing market share of
  • Retail and Commercial banking through Balance sheet growth and optimization
  • Sound profitable growth through management of the key products and relationships – The primary impetus to the sales and branch networks in the achievement of product-wise sales targets
  • Maximizing Profitability and Market Share of the Deposit accounts, Card Business, Secured, Unsecured Facility products and SME products by focusing on new customer acquisition strategies, customer life-cycle management and business cycle management
  • Develop and implement strategies to implement a unique service experience to the customer base through process re-engineering
  • Manage the Fee Structure, revenue generation and NPLs
  • Conduct regular product revenue reviews to minimize revenue leakage across all products and CVPs
  • Optimize Business by lowering cost, including all product related costs, through the implementation of Operational Efficiencies
  • Develop and oversee customer/account activation and reactivation programs to steadily increase the volume and value of transacting customers
  • Create a formal and informal feedback systems to analyze product performance
  • Control and periodically check operational risks and workflow in conjunction with Operations

Knowledge and experience

  • Business related degree from a recognized university.
  • At least 5 years’ experience in Product development and management
  • Track record of successful implementation of product variants and innovative customer offerings.
  • Experience in running a large portfolio of products and segments
  • Experience in business planning relating to sales, distribution and service
  • In-depth knowledge of Retail and Commercial banking products (SME and Personal Banking)
  • Strong Analytical skills
  • Advanced knowledge of the Microsoft Office suite, knowledge of SQL an added advantage.
  • Good presentation and Data analytical skills
  • Strong communication and negotiation skills with the ability to influence outcomes
  • Ability to manage and implement change initiatives
  • Strong inter-personal skills and leadership ability – encourages enthusiasm and team spirit

Please note that only candidates meeting the minimum qualifications and competencies will be invited for interview.

Apply Via https://gulfafricanbank.com/careers/head-of-products-retail-commercial-banking/?utm

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